Comment: There are many brand golf equipment and I'm already doing lots of translations, so I delegate. Callaway Golf NYSE: ELY is a company located in Carlsbad, California, specializes in the manufacture of golf equipment. This industry manufactures woods, irons, wedges, putters, golf balls, and licensed his name as regards clothing, footwear, watches and accessories. Callaway Golf also produces branded Odyssey putters for and Top-Flite and Ben Hogan. Callaway Golf was founded by the former president of the textile company Burlington Industries, Ely Reeves Callaway. Ely Jr. was raised in Georgia and graduated in 1940 at Emory University. Callaway has largely succeeded in the textile industry and was passionate about golf. At its parts used Callaway clubs Brand Hickory Sticks. The clubs were made of a hickory handle with a steel interior. At that time, Hickory Sticks was owned by Richard Parente and Dick De La Cruz. As Hickory Sticks started to suffer from a lack of funding, they began looking for investors to bail out the company and moved closer to Callaway. At the time, he had just sold his vineyard, generating a profit of nine million dollars. In 1982, he bought half of Hickory Sticks, the company was renamed to Callaway Hickory Stick USA. In 1984, Callaway bought the rest of the company for $ 400,000. In 1983 he became president and moved the company in Carlsbad, California, where he sold the club since his Cadillac. The company eventually changed its name in 1988 to take its current name. [1]. In 1986, Callaway hired a designer pool cues, Richard C. Helmstetter, as a consultant. Helmstetter the same year became director of design for clubs and put in place machinery for manufacturing computer controlled. Thanks to him, the company developed the Big Bertha driver, using a club head steel volume (190 cm3). The Big Bertha driver went to 290 cm3 in 1997. [2]. In 1996, the company hired Roger Cleveland as director of design clubs and launched in 2002, Callaway Golf Forged Wedges. These wedges were made of carbon steel and a front section with grooves U [3]. The same year, Callaway announced the development of a new golf ball. Callaway Golf spent three years designing this new golf ball and a site of peak production. The entrance of the company in the market represented an investment of 170 million dollars in research and development of the ball, building a production site of over 68,000 m2, and the development and purchase of a suitable manufacturing equipment. The manufacturing site of Callaway and its facilities have been specially designed for the production needs of this unique new ball. The engineers at Callaway Golf Ball, recruited at Du Pont and Boeing, made use of computer programs aerodynamics (first used by Boeing and General Electric) to compile more than 300 models of cells and more than 1,000 variants of material for the bullet shape, the inner layers and the cladding to create the new Rule 35 ball. Callaway engineers conceived only two models of the Rule 35 ball, choosing to develop a comprehensive performance ball with bullets rather than specific effects, control, distance and durability.Ely Callaway explained the objectives of business development for this product as follows:. "We Have combined all of the Performance Benefits Into one ball so players no longer Need to sacrifice control for distance, or feel, or durability. Rule 35 Each ball contains a unique synergy of distance, control, spin, feel and durability characteristics. This confusion and guesswork in Eliminate Trying to Identify the golf ball That is Right For Each individual "golfer." [4]. ("We've combined all the elements of performance in a single shot, so players no longer have to sacrifice control for distance or feel, or durability. Rule 35 Each ball contains a unique combination of characteristics of distance, control, effect, touching and durability. This eliminates the confusion and the search for a compromise in the search for a ball that fits each golfer. "). In 1997, Odyssey Sports was acquired by the company, increasing the range of putters from Callaway. This eventually led to the release of the Odyssey White Hot line in 2000. Ely Callaway resigned in 1996, leaving Donald H. Dye take over as CEO and President, but Callaway nevertheless continues to occupy a role in promoting the company. He resumed his managerial duties in 1998 but died of pancreatic cancer May 15, 2001, by Ron Drapeau his successor. [5]. In 2003, Ron Drapeau announced the acquisition of Top-Flite [6] as a division after Ben Hogan Golf Top-Flite has fallen within the scope of Chapter 11 of bankruptcy code of U.S.. The acquisition would cost about 125 Callaway Golf million. Copyright Text is available under Creative Commons Attribution Share-Alike, other conditions may apply. See Terms of Use for more details and credits graphics. If reused texts of this page, see how to cite authors and include the license. Wikipedia ® is a registered trademark of the Wikimedia Foundation, Inc.., Charitable organization governed by section 501 (c) (3) tax United States. ..

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