martingrall@gmail.com. Where Ethiopia aims to play a major role in the leather industry of luxury, with its handbags Taytu (pronounced Taïtou) for sale in all good luxury capitals, including Paris, but above all there or there is good and beautiful silver, Tokyo, Berlin, New York. That happy event, these bags are surrounded by the most prestigious skins, Chanel, Gucci, .... Ethiopia, home to the largest breeding farm in Africa, produces and exports millions of skins each year, mostly in the form of semi-finished leather. Hoping to draw more profit, she began to develop its own brand of leather products. The U.S. Agency for International Development (USAID) is helping the country develop the processing sector and finishing of leather, with the support of the United Nations Industrial Development Organization (UNIDO) and other agencies development. "The Ethiopian government supports the sector of finished leather products of high value, not semi-finished products," said Nalbandian Salpi, Director General of Trade and Industry Taytu. Taytu sells products from 12 manufacturers Ethiopian leather products. The consortium was formed in 2006 when the government has identified the leather industry as a potentially lucrative sector. For example, Cabretta leather, which it manufactures golf gloves due to its strength and elasticity, reported $ 2 to the farmer Ethiopian skin required to produce a glove, $ 5 to $ 25 and the exporter retailer who sells a glove manufactured outside the country. The goatskin leather Bati, another product of Ethiopia, is known for its softness and flexibility. The Ethiopian farmer earns about $ 10 for skins needed for the manufacture of a garment exporter earns 40-50 dollars after tanning coat, manufactured outside the country, will pay at least $ 400 at retail, by Light Years IP, a group that assists developing countries to stimulate their growth by using their intellectual property rights. Taytu bags sold by luxury department store Barneys New York will look in 1500 dollars, according to the website of the company, a special model costs $ 22,000. Taytu came into contact with Barneys and other luxury shops in foreign trade fairs in New York, Paris and Los Angeles. According to Ms. Nalbandian, Theory, another sign of clothing and luxury accessories, plans to market the bags Taytu. It is difficult to break into the international market and Ms. Nalbandian is the first to recognize that USAID and UNIDO have helped in this area. "It involves a whole chain of operations: obtaining raw materials, take the time of delivery, correspond to understand the working conditions and trade abroad, he must win the confidence of foreign buyers .. She said that UNIDO has provided advice on design and manufacturing, marketing USAID. "These two organizations have put Ethiopia on the path of the luxury market and they have advised him not to try to compete with China or India on the mass market. . The turnover increased from $ 25,000 in 2006, when the consortium, to $ 85,000 for last year.Five months after the beginning of this year, which runs from July to June, Taytu received nearly $ 70,000 of foreign orders and sales from his shop in Addis Ababa - Ethiopia's capital - s' envolent because of its presence in foreign markets. "When local newspapers reported the successful Taytu in New York and elsewhere, consumers Ethiopian rushed to his label," says, Teshome Kebede Redie, contractor of USAID working in the leather sector in Ethiopia. Ms. Nalbandian told us that as Taytu profits will increase, it will come off gradually from the financial assistance of USAID. The latter pays the rent of the shop in Addis Ababa and the salaries of its employees. She also paid the computers and furniture store. To try to exploit the potential of the leather, another Ethiopian company, Jonzo PLC, plans to launch trade in footwear sector, which absorbs 60% of world production of leather. Currently, Jonzo specializes in clothing and leather bags, some of which are marketed by Taytu. "The shoe is an excellent opportunity for Ethiopia," said Solomon Yesuf, CEO of Jonzo. He hopes to begin deliveries of shoes to the Brown Shoe Company of St. Louis in 2009. Redie says, many companies selling shoes in the United States, Italy and Germany are moving away from China, where manufacturers are raising prices and trying to find suppliers in other parts of the world. Jonzo built a shoe factory in the outskirts of Addis Ababa and expects to be able to manufacture 55,000 pairs per day by the end of 2009. Its objective is to export half of its production. The Ethiopian government facilitates the growth of the footwear industry by providing customs facilities, bonded warehouses and concessional rates for land lease of the plant. Jonzo had difficulties in obtaining bank financing for its expansion but Ethiopian USAID has played an important role in ensuring 50% of loans to encourage Ethiopian bank to advance the remaining 50%. Africa: China's future world? I have big doubts on that, Martin, knowing quite well in Africa and lots of people browsing. While in absolute terms, Africa could lift its economic game well, you know that corruption is a deadly scourge. And that's what leaden noble continent and people very abused by unworthy leaders and senior military, political and police too greedy .. Hello cui cui, Angelism not. Perfect, maybe. Sure they are small stones, but in their place between Gucci and Chanel. Becoming another Must.Ce it is necessary to obtain a fairer share. ..

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