TORONTO, CANADA - Sharpie ® start their international print and television advertising in the Canadian press during the week of August 18, 2008, and featured David Beckham, the most famous celebrity world soccer - and just as where the first Sharpie pen enters the store. This popular favorite brand for the autograph has already announced earlier this year a two-year partnership with David, and expects that these new ads - and this new product - will give very good results. The announcement will be telecast in July in some markets around the world, shows Beckham using various Sharpie markers to sign autographs on a variety of unusual items for his supporters. But when it comes time to return the Sharpie marker to its owner, David resists. Ultimately, thanks to his quick movements and clever mind, all ends well for everyone, but in the meantime, viewers laugh and have a good overview of David. "I love to use Sharpie markers to sign autographs, except when my supporters to flee, I saw myself forced to fend for itself," said David Beckham. "It does not bother me, but I'm proud of this partnership, because we never have too much Sharpie markers. . Sharpie, a flagship brand of Newell Rubbermaid, a group based in Atlanta, launched in early March, a campaign advertising, including a mystery that has delighted viewers who want more. It showed only one hand, presumed to be that of David, signing a golf ball. "We have received many comments on this announcement," said Howard Hecker, president of trade group Sharpie. "Everybody wanted to see more ads featuring David Beckham. These new ads do not disappoint, as they show him in a corner far unknown to most people, while remaining faithful to the Sharpie previous ads, both incisive and humorous. . The print ads were made by the famous photographer Anthony Mandler, who has photographed many other famous films, including Matt Damon, Eva Mendez and Sharon Stone. His photos have appeared on the covers of major magazines such as Entertainment Weekly, Esquire and ESPN. The TV ads were directed by Simon Cole. Print ads and television Sharpie were developed by Brand Buzz agency Young & Rubicam, based in New York. "Sharpie has a strong reputation in the United States, and our partnership with Beckham elevates our brand to give it a more international worldwide," said Howard Hecke. "After presenting our partnership, we are ready to unveil this new series of ads depicting an autograph signing session with David in a way that we believe will appeal to fans of Sharpie markers around the world. . The partnership with David Beckham Sharpie includes a fully integrated marketing campaign in key regions worldwide, including North America, Latin America, Europe and Asia Pacific. The campaign includes advertising, store displays and a complete overhaul of the website.It also includes a consumer promotion encouraging them to "be heard in writing with Sharpie" and a chance to meet David in person. This promotion starts this summer in some markets, and its Canadian launch is planned for next February. To participate, consumers visit www.sharpie.ca and submit pictures of everyday items - from simple to extravagant - they designed and decorated with Sharpie permanent markers. Athletic shoes, backpacks, t-shirts and soccer balls are just some of the many backdrops (safe and legal, of course) awaiting the bold mark of a Sharpie marker. Participants are encouraged to "think like David Beckham and be bold" for a chance to win an all inclusive trip including a personal encounter with David. Visit www.sharpie.ca for complete contest details. ..
Javier Orozco had a great night at the Estadio Azul in the rain that was most of the game. The Chops scored four of the five goals of the machine. It was a game of nine touchdowns. Cruz Azul ended up winning the last minute. With the score, the machine arrived at three points in Group A, for its part, the Americans were left with three units in the same sector. The Cruz Azul will play Sept. 15 visit to the Arab Kingdom, the Real Salt Lake, will receive the same day to Toronto. Just a scare. Just in the beginning of the match when they played the first minute, the machine was with the ball in its frame. A long-range shot by the Salt Lake Yosgart was bounced by Gutierrez, to the loose ball came to push an attacker. Offside was noted. But Cruz Azul took advantage quickly. In the 4th minute, Horacio Cervantes he slipped a ball to Javier Orozco addressed due to the archer, he left behind and gave a pass to the networks to realize the first. The machine whistled. The rain began to fall and cement intense storm greeted with a ball to the post. Orozco gave the ball to Villa in the area and the Argentine pulled right but his ball hit the post. The ball passes the line to score. Not breached. Americans do not forgive. In the 23rd minute a penalty was noted for Real Salt Lake. Alvaro Saborio and took Yosgart deceived. The cards were matched. Puddles filled the stadium. The ball was no longer in the same way. It seemed that the Salt Lake had adapted better to the conditions and overwhelmed the cement towards ending the first half. The Americans showed their dominance. In the 42nd minute, took a pass from Horacio Cervantes for archer who has not reached its destination stuck in the water, took Saborio, led, Gutierrez took off and scored. Won the Salt Lake 2-1. In addition, Espindola was close to scoring the third. Again water played him a dirty trick on the Blue and leaving behind vague allowed the player of Americans enter only the area but his leadership was not correct. He went baseline. A third of Real Salt Lake came at minute 65. Fabian Espindola received a service from the right wing, came to just push the networks. Once again a mistake at the back Azul, caused her goal against the Machine, 1-3. Cruz Azul took the lead in seeking to curtail. In minute 75 ', Javier Orozco get the second for his team and his personal account. He finished in half a lap after a cross and a slight deviation from the defense helped him to beat the goalkeeper. The chops are destaparía with two more runs to go around the marker. In 86 ', shoot outside the box and put it stuck to the pole, and at 88', completed a pass from the right. Orozco was going around the marker. The end for one would still have matched, sending the Canadian managed to keep Johnson in the 90th minute. " But the rainy night, had even more. In the last play of the game, the machine took the victory when Christian Gimenez struck from outside the area and beat goalkeeper Rimando. Cruz Azul took the win. Mexico: Y. Gutierrez, F. Pinto, J. Dominguez H. Cervantes, J. Orozco, A. Castro, G. Pineda (R. Chávez 76 '), G. Torrado, C. Villaluz (C. Gimenez 45), E. Villa and M. Biancucchi (A. Vela 45). DT. Enrique Meza. Real Salt Lake: N. Rimando, C. Wingert, N. Brochers, R. McKenzie, W. Johnson, K. Beckerman, R. Russel, J. Morales (A. Williams 74 '), N. González (N. Grabavoy 45), A. Saborio and F. Espindola (R. Findley 67 '). DT. J. Kreis.

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